Why Interactive Content should be integrated into your Marketing Strategy

The truth is we can’t escape advertising even we try. Most of us are subject to hundreds of ads online and offline each day. 

Interactive content is a highly effective way to break through the noise and offer real value, advice, and education while allowing the user to directly engage with that content. 

Let’s find out how interactive content can help you and your business to achieve your objectives across the marketing funnel: 

1.   Improve brand awareness 

Top-of-the-funnel content has many benefits such as creating buzz and getting your company’s name out there. Types of interactive content that can help with this factor are infographics, quizzes, surveys, etc. Interactive content is ideal for these two factors since it differentiates your business from your competition. 

2.   Educate Buyers 

One of the best and most successful uses of interactive content is educational content, which falls in the consideration phase of the buyer’s journey. Based on conducted researches, buyers confirm that the educational content is very effective in educating them in different products and services. 

3.   Achieve Lead Generation Goals 

In order to achieve your lead generation goals, you must determine which types of interactive content fit mostly to your business. Whether its an assessment, survey, contest, game, eBook, or an infographic, your business should analyze the pros and cons of each.  

4.   Boost your Content Marketing Campaigns 

Interactive content can fit into every part of your marketing landscape, including paid advertising, social media, email marketing, blogs, etc. Through interactive content, you can guarantee a boost for all your marketing campaigns. 

5.   Build a Relationship With Customers 

Every business needs to attract customers, and they need a proper lead generation strategy to do it. However, many companies make the mistake of going after only new customers when their biggest growth potential is actually with their current consumers. There are a variety of content types that work for energizing your current customers, including newsletters, events, and forums. 

If your business is looking for the best ways to engage its customers, reach out for a free consultation.  

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Author: Bardha Ajvazi, Project Manager & Digital Marketing Specialist 

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