How to nurture leads through effective Sales Support activities

Having effective Sales Evolution Support activities in place for your business is vital, since companies are adopting outbound Marketing activities to generate more leads. In some cases, only a small percentage of inbound leads will actually go through to the final purchase option. Let’s find out how this number can be increased.

Practicing appointment activities
This type of service is aimed mostly at commercial networks, which may foster their leads through telemarketing campaigns:

  • Cold Calling Campaigns
  • Upsell Campaigns
  • Upgrading of Contacts
  • Sending Promotional Material
  • Commercial Agendas Management
  • Telephone Reminders and Follow-ups

Building a B2B database for targeted campaigns
In order to carry out effective targeted Marketing campaigns, a business should have an updated database with all profiles and targeted segments. This can be done through the following:

  • Aggregation Sources
  • Data Normalization
  • Targeting and Clustering
  • Digital Presence Status
  • Gap Analysis
  • Strategic Insights

Optimizing lead generation and management activities
Lead generation is done mainly through digital channels and platforms, through the following activities:

  • Online Prospecting
  • Funnel Design
  • Media Buying
  • Landing Pages
  • CRO Activities
  • Tracking and Analytics
  • Dynamic Retargeting
  • Lead Nurturing
  • Marketing Automation Integration


Send us a message and discover how you can accelerate your sales performance today.

Author: Bardha Ajvazi, Project Manager & Digital Marketing Specialist

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