Why Digital Marketing is essential for businesses today
Digital Marketing has become an essential part of what a business is to its customers. Simply having a website or just running campaigns is not enough to be the first choice when comparing you to your competition.
As the Internet becomes entangled with everything we do, the importance of Digital Marketing is increasing day by day. In order for your business to grow and thrive, you need to have in place an up-to-date and professional Digital Marketing strategy, for the following reasons:
✔ Reach your customers directly, using the right channels and the right time
The average person spends over 2 hours a day on social media (teenagers average 9 hours). Social media is integrated into everything we do, but do people really purchase there? Based on recent studies, one of the top 10 reasons people say they’re on social media is to purchase advertised products. To gain success, your business needs a detailed Social Media Marketing Strategy. Social Media Marketing and Advertising are only a piece of Digital Marketing, but a very critical one.
✔ Be the first on Search Engines
Digital marketing enables smaller businesses to hold a top-ranking position using a set of different tools, with a much smaller advertising budget. When managed effectively, it gives businesses control over where and how they spend their budget, which automatically leads to making smarter decisions.
✔ Target the proper audience
One of the most powerful benefits of Digital Marketing is the ability to target specific demographics. We can narrow audiences down to get super-focused on a specific kind of person, i.e. based on education, interests, behaviors, job titles, gender, age, etc. By proper targeting, you can show your ad to very specific target groups.
✔ Learn if your ads are getting seen and understood
Digital Marketing allows you to gather and manage analytics from your ad, such as learning if the audience actually saw it; if they interacted with it; if they liked it; if they lingered on it or if they shared it with a friend – which you can’t normally do through traditional marketing. Other data you will gather are: what do those people do online; how did they find you; which websites they visited that lead them to yours, etc.
✔ Boost your ROI
Based on analytics, the method that seems to increase ROI the most is Email Marketing with a combination of Content Marketing and Social Media Marketing. Content marketing can generate leads for up to 3X more than traditional marketing. Based on a Forbes study, companies using social media outsell 78% of businesses who don’t use social media.
Thus, as a small business, cost-effectiveness is your ultimate priority. Every dollar you spend matters.
Find out how we can help you employ Digital Marketing to grow your business and increase your ROI. 💰
Author: Bardha Ajvazi, Project Manager & Digital Marketing Specialist